Recently I organized a little media blitz for my debut shoot-’em-up, and ran a 99 cent promotion. The results have been encouraging.
I’m not a full-time author (I still work a “real” job, drat the luck), so I’m not able to sit at a computer all day and track rankings. The best I saw was that Hell & Gone hit #1 bestseller in war, pulp, and men’s adventure, and reached #70 on the top “paid in Kindle store” on Tuesday night. It was inside the top 50 in some other categories, too, but I don’t know where it peaked. Could a healthy number of reviews/increased visibility be forthcoming? You can bet I’ll be paying attention, when I can.
I also have a 99 cent promotion scheduled to start Saturday (November 5) for False Flag, the third book in The Retreads series. I don’t have the same level of media blitz lined up, and it’s a darker/more controversial storyline, so I don’t expect the same caliber of spike. However, Election Day happens right in the middle of the promo, and approximately 40% of those who go to the polls will be voting to make this speculative dystopia a reality. So it’s kinda’ fitting.
UPDATE: The sales reports are trickling in from other stores, starting with Barnes & Noble. Don’t know where it put me on their algorithm, but I see a boatload of sales. I need to do this again.