This movie is “based on a true story.” The way it played out certainly seems plausible–probably even likely–but I don’t know much about the history of MacDonalds, so I can’t vouch for its accuracy. Whatever connection to reality it has, what I find remarkable is a metaphorical aspect that is shocking, in a Hollywood movie.
Ray Kroc is a traveling salesman in the 1954 Midwest who discovers an incredible success story in the food service industry. (Keep in mind that there was no such thing as “fast food” prior to the events depicted in this movie.) He discovers a truly revolutionary food-serving system at a little restaurant run by two brothers in southern California.
After being kicked around by the Great Depression and other hard knocks, the MacDonald Brothers harnessed their ingenuity, discipline, and shrewd business savvy to develop a business model that is successful beyond the scope of any similar venture. Through hard work, they fine-tune their system to nigh-perfection. They’re making good money; their customers love them, and they’re content with what they have.
Ray Kroc sees dollar signs and tells the brothers they need to franchise. But the brothers have already tried that–and found that restaurant managers deviated from the business model while letting the quality fall. But, as Kroc has been taught, persistence can elevate a talentless hack into a a tycoon and he badgers them relentlessly. Against their better judgment, the MacDonald brothers make a franchise deal with him. But they take precautions and insist that he signs off on a legal contract that ensures he uphold their standards, and that the lion’s share of the profits are retained by the franchises.
It’s a struggle from the beginning, and Kroc begins taking credit for their ideas and system. In fact, he doesn’t come up with a single idea of his own, but merely hijacks the ideas of others, twisting them to his own purposes. The brothers’ chief concern is their customers, and the quality of their product. Ray Croc’s primary concern is his own success, as he defines it. He willingly sacrifices anything to pursue it. He opens restaurants all over the country, and finally connects with a shady character who teaches him how to screw over his partners.
Long story short: he cheats them out of everything, and eventually they even lose their own personal restaurant (where they developed the system that revolutionized the food service industry). Incredibly, they agreed to a “handshake deal” on their cut of future profits, which, predictably, they never received a penny of. The standout dialog of the film is when Kroc admits that the law is completely on their side, due to the contract, but that he’ll win anyway because he can hire better lawyers and they can’t sustain the court battle it would take to retain their rights.
I couldn’t help but notice the similarity in modus opperandi between Ray Kroc, Bill Gates, and the devil himself.
There was another chord this movie struck which I couldn’t help noticing. More than once in the film, MacDonalds is equated with America itself. The parallels are hard to ignore.
- The founders of the American republic designed a system which led to the greatest levels of both liberty, and prosperity, in recorded history.
- Against the better judgment of our forebears, enemies of our republic were allowed to infiltrate, and invited into positions of power.
- Those domestic enemies gradually attained a monopoly on the amazing wealth generated by our free market economy, and of course put that wealth to use toward the destruction of the very system that gave them the opportunity to accumulate that wealth.
- Simultaneously, they took over government at all levels: the banks; academia; the press; the entertainment industry; the tech industry; giant corporations…and turned them all into weapons against the revolutionary system of government they benefited from–against our liberty; against our prosperity; against our culture; and even against institutions that predated the republic–like the family itself. Rarely did they contribute anything worthwhile to their respective industries, but nonetheless profited from the innovation and hard work of those who did.
- What the usurpers have done, are doing, and intend to do, is illegal. The law of our land is against them, but they don’t care about that; and they believe we are too ignorant and/or apathetic to ever challenge them on it. Besides, they now have all the money, control over the police and the courts, and legions of useful idiots spread throughout the population who will defend their machinations fanatically.
- They have stripped our republic of its remarkable wealth (assigning it to themselves and their proxies) and replaced it with staggering debt that can never be repaid even if taxes were raised to 100% for the next century. Replacing our real money with fiat currency was basically a handshake deal in which the only financial backing to the “US Dollar” (Federal Reserve Note) they left in place was the confidence in the dollar from the consumer.
- Just as Ray Croc used some bizarre reasoning that included churches and flags to convince the MacDonald brothers to franchise “for their country,” our domestic enemies have repeatedly appealed to patriotism and Christian morals (both of which they despise) to convince US Citizens to fight and/or support foreign wars that don’t serve the interests of the American people at all. (Quite the opposite, usually.) Furthermore…”The Patriot Act.” ‘Nuff said.
- Just as Ray Croc attained ownership of the real property the MacDonalds Empire was built upon, our enemies have seized the natural resources and “public lands” of the USA for themselves, and use our tax $$ to fund alphabet-soup pseudo-armies quartered among us to deny citizens access to our “public lands” by force of arms.
- Our enemies intend to leave us completely destitute and dependent on them for sustenance after they have gobbled up every last iota of wealth for themselves, and provided for their own survival of the catastrophe they are developing.
No typical film director in Homowood, Commiefornia, would ever intentionally encode a message like this into a movie, as it works against The Narrative they push onto us with every other cinematic effort. Perhaps this is another instance of a Dunning-Kruger victim outsmarting himself.